Create a report analysing two specific strategy tensions of an Essay

Create a report analysing two specific strategy tensions of an organisation of your choice - Essay Example Ever since, they have been leaders in the budget airline but the recent losses and competition in budget airline industry, suggest that the airline needs to rethink its strategy to sustain in the competitive environment. 2.0 Industry Logic or Strategic Choice When firms enter a new market or have to reinvent their strategy, they can either comply with industry norms or make their own strategic choice. If the company has the ability to adapt itself to the environment then it is said to comply with the industry environment. However, if it has the ability to act without regarding the rules of the game, it has made a strategic choice. The business model that a firm pursues can be the â€Å"logic of the firm, the way it operates and how it creates value for its stakeholders† (Baden-Fuller, MacMillan, Demil, and Lecocq cited in Casadesus-Masanell and Ricart, 2009). The business models according to the authors operate on two sets of elements – choice made by management in ever y business function (policies, assets and governance) and the consequences of the choice. 3.0 Ryanair – strategic choice Ryanair demonstrates choice over compliance thereby demonstrating industry leadership. Ryanair has demonstrated that it has the ability to act without regarding the rules of the game, thereby suggesting it is capable of making a strategic choice. For instance, its pricing policy (choice) resulted in high sales volume, achieving economies of scale, and it also increased the bargaining power of the firm. Using secondary airports (choice) reduced costs of operation (consequence) and standardized fleet (choice) meant higher bargaining power with suppliers (consequence). Large sales volume is the result of the policy (choice) of low fares. Ryanair has the ability to create a fitting environment and the creation process is controllable. The success of Ryanair lies in its ability to manipulate industry demand. It has amply shown its ability to innovate processes a nd the change the rules of the game. Ryanair has the ability to shape the industry norms at a fast pace. They follow a divergent development path as they constantly innovate or create new design, which according to Baden-Fuller and Stopford (2010) is possible only when the firm has the dynamics to change the rule of the game. 4.0 Dimensions of strategic choice Two core dimensions of strategic choice – value proposition (focus on external customer) and value chain (focus on internal operations) – are linked (Leavy, 2013). Ryanair’s value proposition is clear and distinctive. Ryanair focuses on lowest fare, safety and on time. Because of a distinctive value proposition, Ryanair is able to translate this onto a meaningful strategy. They are thus able to deliver better and faster than its rivals. The value proposition is aimed at not just being different from competitors but to make a difference in the lives of its customers. The firm’s profitability is large ly firm-dependent. Ryanair was one of the most profitable low cost airlines in the market in 2005 (Strategic Direction, 2006) because of the discontinuous innovation which

Non Functional Requirements for an SMS customer relation service Essay

Non Functional Requirements for an SMS customer relation service - Essay Example Availability also ensures that the system has a relevant location of operation that meets the relevant connection requirements. Besides, the availability component denotes the percentage of time in which the system is up and must be running correctly (Bochmann, 2009). Performance is another imperative non-functional key that every user should be acquainted with, in any system. The performance constraint must specify all the timing characteristics incorporated in the software. Some features and task are more time sensitive compared to others. Therefore, the non-functional requirement must be able to identify the software functions that contain any constraints on their performance. Performance also entails the response times which takes into account the loading time as well as the time the screen takes to open and the refresh durations. Other facets of performance include processing time, which entails imports, calculations, and exports. Lastly, the query together with the reporting times that take into consideration the initial and subsequent loads forms another important aspect of performance (Griffiths, 2009). Another essential facet to note is usability. It incorporates the ease of use necessity. It addresses the features that establish the capacity of any software to be easily learned, understood and used by the intended users (Stellman, 2010). Additionally, the usability component takes into account the look and feel standards that integrate screen element, density, keyboard shortcuts, flow and layout, UI metaphors and colors. Similarly, internationalization or localization requirements form an important feature of usability. Usability also takes into account paper sizes, keyboards, languages and spellings. The last non-functional key is security. It is very important to ensure that only trusted users can gain access to a system. The login requirements must maintain